It it used to calculate new and returning visitor statistics. This cookie lasts for 2 years by default and distinguishes between users and sessions. This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. Where it is seen as a Persistent cookie it is therefore likely to be a different technology setting the cookie. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes their browser. In this older versions this was used in combination with the _utmb cookie to identify new sessions/visits for returning visitors. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin.

This cookie is set by YouTube to track views of embedded videos.

These cookies are used by the Vimeo video player on websites.Įnables data aggregation, analysis and report creation to assess marketing effectiveness and for website performance. Tracks the visitor across devices and marketing channels.Ĭollects data on the user's visits to the website, such as which pages have been read. 'Used to send data to Google Analytics about the visitor's device and behavior. It stores and update a unique value for each page visited and is used to count and track pageviews. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service.

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